(Store exterior circa 1929)

Hello, my name is Alvin Daiches.  I would like to thank you for inquiring on our web site.  In this section, I would like to give you a little history about our company, Joe Daiches, Your Credit Jewelers, who we are and what we try to do.  We are a family owned business that was started in 1929 and we are in our third generation.

My father, Joe Daiches, started this company back in October of 1929, just a few weeks before the Depression.  I am very fortunate to have had a Dad with such fortitude to have been able to make it through those hard times.  

My Father and Mother started this business in a small 450 square foot store located in downtown Fort Worth.  We have since expanded our store twice to its present location, still downtown and in the same building across from the County Courthouse. 

I am married and have two children. 

Now that I have told you who we are, I would like to tell you what we try to do.  Since 1929, we have tried to offer you the best quality at the best prices, friendly,  personalized service and a credit plan, too.  We have a kind, friendly staff who try to assist you in selecting that perfect item for yourself or that special gift for that special person.

For those who live in the Metroplex and would like to open a charge account with us, we can customize a credit plan for you.  We have several credit plans that you can choose.  We have a plan for those customers that have established credit, those that have never had credit, those that might need a second chance, and those that might need extended credit.

For a small hint of what we carry, click on the section "Jewelry Showcase".  Also, if you would like, we can send you our latest sales catalog.  Better yet, please stop by our store and let us show you what we can offer you.

Thanks again for selecting our web site and feel free to click on the other options.

Sincerely,

Alvin Daiches