Platinum - among the purest of metals - is known for its vibrant white luster, helping to reveal the true radiance a diamond has.  To put this into perspective, Platinum is 95% pure, whereas 18 Karat Gold (a very high number) is 75% pure and 14 Karat Gold is less than 59% pure. As a result, Platinum jewelry maintains its beauty for a lifetime.  Moreover, its purity makes it a perfect choice for people with sensitive skin, as it is hypoallergenic.


Gold’s softness compared to other metals allows it to be shaped into a number of forms and designs - also rendering its alloying with other metals for strength a necessity to be more durable when used in jewelry.  Since the concentration of gold varies from piece to piece, jewelers use the karat system to gauge levels of purity; in this case, pure gold contains 24 karats. This level of purity is rarely used in jewelry, however, because of how soft it is in this form (most high-end jewelry in North America lands between 14-18 karats.)

The most common karat strength in gold jewelry is 14K, since it provides a workable distribution of both hardness and flexibility at an affordable price.  Moving up, most designer jewelry and finer imported European jewelry is 18K.  Finally, the lowest level of gold purity sold domestically is 10K - below which an item cannot truthfully be called gold jewelry.

Yellow Gold

Gold, a symbol of strength, perfection, and justice, can be strengthened with copper and silver. The concentration of yellow - a tone that tends to go well with all skin types and all gemstones - in what we recognize as yellow gold is influenced by its content: generally speaking, the bigger or purer the karat, the brighter and more pronounced the yellow will appear.  As such, pure gold without any alloys in it (around 24 karats) is the best example of this.

White Gold 

White Gold, like Platinum, has an arresting and vibrant white shine that has recently grown in popularity as an alternative to Yellow Gold.  White gold is strengthened with an alloy of palladium alloy, zinc and nickel - making it harder than Yellow Gold.  A majority of it is finished with rhodium plating, giving it a glimmery white finish - which also hides the somewhat yellowish tone that might sometimes appear. Its shade is distinctly vibrant when paired with a sparkling white diamond.

Rose Gold (Red Gold)

The defining symbol for love and romance, Rose Gold’s soft tone complements and enriches a person’s natural skin coloring - especially in fairer skinned people. Often referred to as Crown’s Gold, Rose Gold is a combination of both copper and gold, with the highest known karat count to be 22 karats. A medium strength version it bears similarities to the color Blush.


Silver, a very durable metal, is known for its malleability to be shaped into different patterns and designs. Depending on what techniques are applied to it - whether its matted, brushed, sandblasted, or oxidized, the finish can come out differently.  Moreover, it can achieve a high sheen when polished well that even platinum can’t emit. Silver can also sometimes have a worn finish when tried on -  a result of responding to the wearer's skin. As such, it is imperative to make sure that you're not allergic to silver before purchasing any jewelry made with it. Finally, Silver can be as soft as gold when in its purest state. As such, the metal is typically alloyed with copper for added strength.


A soft, silver-white metal the looks like white-gold and platinum, Palladium is actually 10% stronger than Platinum.  As such, it can be worn much longer before any blemishes appear.  Unlike other Metals, Palladium’s pure white shade will not yellow over time. It does, however, need to be plated with rhodium to maintain its pristine hue - however, even then the rhodium will dissipate as time goes on.  Nonetheless, its luster will stay vibrant for decades. Like Platinum, Palladium is a hypoallergenic metal—meaning that it will not cause allergic reactions. Customers tend to prefer palladium to both gold and platinum; it serves as high-quality jewelry without excessive bulk.  Because it is lightweight, jewelers can craft designs that are much more intricate than with other metals.


Tungsten is a rare and exotic metal with a distinct feature: it can be polished permanently. This is largely due to its formation process, where Tungsten and Carbide powders are forged together at 2,800+ degrees Fahrenheit to form rings that are essentially indestructible and completely scratch proof. At this point, they are polished with a diamond compound, producing a shine that will last forever. Because of this, Tungsten rings offer the perfect combination of previously unseen strength with both style and comfort.